健康型概念能否带领白玉汾酒实现营销突围（Health type concept can lead Baiyu Fenjiu achieve marketing breakthrough）.docVIP

健康型概念能否带领白玉汾酒实现营销突围（Health type concept can lead Baiyu Fenjiu achieve marketing breakthrough） When the concept of health is rampant, health becomes a common function of this marketing point. In the Chinese liquor market in the current predicament, Baiyu Fen hit health brand is a wise move in marketing breakthrough, or fall into blindly follow the trend of marketing errors? Not long ago, held in the spring of rum in Chengdu, hundreds of merchants gathered, wine blend, the world is for wine, wine to the world is bustling, the lively scene like Oscar festival. In the appearance of many famous wines, Shanxi Xinghuacun Fenjiu Limited by Share Ltd health type of ecological jade Fenjiu attracted many attention. The development prospect in the China liquor companies are mired in difficulties in marketing, liquor market increasingly bleak moment, health and ecological marketing concept can be white Fen on broad road? Unique marketing point of view or blindly follow the trend? As a highly developed industry, Chinas liquor market has begun to decline from the peak, and with the homogenization of products growing, ordinary USP has been difficult to stimulate a new round of market demand. The enterprises only continue to increase advertising, rely on a large number of sales personnel, in the terminal of the sea tactical brutal price war, but the total market demand growth in the case of no, the game between the liquor business is to make each other mired in the quagmire of the prisoners dilemma. When the price lever fails, enterprises need a new market to arouse the recessive demand of consumers and stimulate further growth of their dominant needs to improve consumer awareness of health in recent years, the major liquor brands have launched with the function of health care products, these products are usually in a simple health liquor identity appear on the market, and to health, Baiyu Fenjiu ecotype for market to enter the market, is one of them. Xinghuacun Fen company launched