吉列的成功之道（The success of Gillette）.docVIP

吉列的成功之道（The success of Gillette） The configuration and usage of resources in the world, the Gillette Company in the market operating fully demonstrated the vitality and competitive advantage, focus on concept of new products and services, and actively create demand, efforts to develop new production mode of manufacturing and distribution. The following are some of the enlightenment: I. differentiation of market objectives Gillette led the world manufacturing safety razor and blade, its products are sold in more than 200 countries and regions in the world, and the company is different in each country market orientation, in most razors and blades market company products in the world market share occupy absolute advantage, even in some countries as a symbol of the company, the razor blade at present. Companys products occupy 70% market share in Europe, in the Latin American market occupies 80%. Market goal differentiation requires the company to sell different products in different markets, and adopt a joint venture to enter the international market, so that its sales have been greatly increased. The company specializes in management, continuous innovation and improvement, such as products, strict quality control, active marketing, comprehensive efforts in all aspects, enables the company to obtain market worldwide success. In order to meet the market objectives and differentiation management, Gillette Company has set up manufacturing plants in many countries in the world, besides serving factories in China and Canada, and has actively served the host country. Two, the organizational structure of fine differentiation As a branch Corporation Gillette International Department, mainly engaged in overseas products manufacturing and marketing, the distribution of products, such as blades and razors, shaving and other utensils. Combing quality is relatively good. In recent years, the Company re adjustment of the international business department, will be divided into two gro