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后招商时代,中国招商正本溯源(After the investment era, China Merchants original source)
后招商时代,中国招商正本溯源(After the investment era, China Merchants original source)
Since the second half of 2004, the role of investment in China has been getting smaller and smaller. Can we still attract investment? Want to pass the investment advertising a dozen, merchants will be able to open a successful era has passed. For the majority of small and medium-sized enterprises, the market return to the origin, core products, value chain, based on the dealers forget advertising, forget the spread, forget about investment, more real, tangible things, and do a good job of the project itself, to create a more powerful sales breakthrough group, successful model of the market, then the investment is can get good results.
In 2006, flourishing Liuhe worked with Hangzhou, Jinjiang science and technology, and Ningbo extensive stationery. The key project in the cooperation agreement between the two enterprises was national investment planning. Especially the former, the national investment in April 8, 2006 from the beginning of the extremely successful, within three months, direct investment payment more than 20 million, initially formed a nationwide sales network, and laid a solid foundation for the further development of enterprises, the case has become a China biometric market benchmark.
Build product strength, based on dealer value chain and forget communication, model market ahead, etc., are flourishing Liuhe investment experience in Chinas current situation. How to attract investment after the era of investment? What are the key strategies? I think part of the experience with domestic counterparts and prosperous Liuhe planning company own, from the role of business and investment advantages, era of origin, the core elements of the project investment, create a model of the market, based on the channel value chain system planning, establishment of the investment department, promote the occupation and improve the system of investment and communication promotion of seven aspects.
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