家纺企业的蓝海之道（Blue Ocean Road of home textile enterprise）.docVIP

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家纺企业的蓝海之道（Blue Ocean Road of home textile enterprise）.doc

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家纺企业的蓝海之道（Blue Ocean Road of home textile enterprise）

家纺企业的蓝海之道（Blue Ocean Road of home textile enterprise） In 2007, the textile industrys exchange rate increased by 7 points, labor cost increased by 20%, export tax rebate was lowered by 2 points, and the means of production rose by 3%-5%. In the first three quarters of 2007, according to the textile industry association, more than 2 / 3 of the enterprises were below the industry average profit margin, and the average profit margin of these enterprises was only 0. 61%, the total loss amounted to 9 billion 900 million. By 2008, as macroeconomic regulation and monetary tightening, according to the economic report twenty-first Century reported that the textile industry overcapacity crisis broke out, there will be 1/3 enterprises face bankruptcy. Based on this market reality, textile enterprises are happier relative to export textile enterprises. However, after 35 years, Chinas home textile industry will enter the fierce red sea warfare. As a forward-looking home textile enterprise, how should we avoid the Red Sea and enter the blue ocean? First, we should consider the innovation of profit model In any industry value chain, profit zone not only is not evenly distributed, but also as the industry matures and continue to drift, as long as any part of the homogeneity of the product and service profit will leave there. Similarly, in the domestic textile and garment industry, the transfer of profits is also frequent. As we all know, with the homogenization of production, spinning, weaving, clothing production and other production links have been very meager profits, and profits have shifted to other links. We look at some examples of innovative profit models in the textile industry, from their success to understand the importance of profit model innovation for home textile enterprises: PPG is to make full use of the change of network information and combine the shirt Market and network sale to determine the unique marketing From EMKT of server monopoly. Com. Cn mode, the main b