浅析我国汽车销售流通体系的演变（Analysis of the evolution of automobile sales circulation system in China）.docVIP

浅析我国汽车销售流通体系的演变（Analysis of the evolution of automobile sales circulation system in China） With the Chinese successful accession to WTO, foreign car manufacturers have teamed up with domestic OEMs vied for Chinese, so share the highest consumption territory the worlds largest profit; understand the evolution China automobile sales circulation system contributes to the joint venture vehicle plant more successful China sales, this paper will analyze the evolution of Chinas automobile circulation system sales and sales channels in two aspects The evolution process of automobile sales circulation system Since the first Jiefang truck was produced in 1956, the automobile industry has gone through more than 40 years. From the reform and opening up to now, the automobile industry has made great progress. In 1998, a total of 1 million 628 thousand cars were produced, including 507 thousand cars, 662 thousand trucks, 459 thousand passenger cars, and 966 thousand passenger cars (buses and coaches), accounting for 60% of the total output. It has become the tenth largest automobile producer in the world. However, no matter from the automobile production varieties, or from the technical level, quality level, compared to Chinas automobile industry and automobile industry in the world developed countries have a big gap, the gap in automobile production and sales management, more. The circulation system of automobile sales in China has gone through 3 different stages of development. That is until 1978 before the reform and opening up to the height of plan is the main characteristic of automobile product distribution stage; from 1979 to 1993 car manufacturers to establish their own distribution system; development stage since 1994 to car manufacturers sales as the leading self circulation system. Highly planned distribution, circulation phase (before 1978) Before 1978, Chinas automobile sales and circulation management system experienced the central control, the central management, t