渠道开发（Channel development）.docVIP

渠道开发（Channel development） For new products or new regional markets, the information we need to know is as follows: (1) local market capacity ---- local consumption level; (2) the distribution of the local market, customer groups, and the mainstream market (3) sales of local brands, sales force; (4) local customers or strong channels of company name, decision maker, or now or through the operation of the brand, the nature of the companys sales, corporate management model, financial operations (5) market brand price division, other brands advantages and disadvantages (6) the profit seeking point of the market for its own brand; (7) channel management and channel operation of local brands of the same nature; (8) the advantages and disadvantages of various channel management and channel operation; We present a new market to develop, we must understand the above information, whether this understanding can be further divided, whether our understanding of the local market can be more systematic? 1, industry understanding Each industry will form a unique circle in the process of operation, in the IT industry due to the operation of the various products in the retailer we feel obvious circle, but we hope that when a single product sales soared exponentially, we must face a professional wholesaler team, these wholesalers for safeguarding their own interests, to regulate the operation of the products on the market, in a short period of time will form a cluster specific product sales agent, we call this cluster for the sale of the products circle. We need to enter the circle, we must first understand the inside and outside world in the world have what different place, both circle rules of the game; we can communicate with customers and increase our customers and customers to talk, accelerate fast in place and we trust. We need to talk about some of the industrys history, insider and some hearsay with our target customers, these are easy topic, customer wariness on the topic, th