渠道分销体系的优化与整合（Optimization and integration of channel distribution system）.docVIP

渠道分销体系的优化与整合（Optimization and integration of channel distribution system） Channel distribution system is one of the basic elements of 8S marketing model, the necessary pathway is also marketing value creation, when it comes to channels, we will think of the basic concept of channel design, dealer selection, distribution management and other channels, but here, we mainly from the perspective of the efficiency of the market operation angle, to the enterprise marketing mode profitability as the basic standard, to the enterprise channel system for structural analysis, using the principle of 8S system of transportation, to enhance the value of optimization and profitability of the profit distribution system as a guide to The product, organization management, sales team and regional market as the main connection element, based on the existing distribution channel sales ability, profitability, sales growth, dealer pattern factors were analyzed to optimize the strategy system, differentiation, effectiveness, optimization and upgrading to provide a scientific and practical analysis method and the tools for enterprise integration, channel distribution system. First, the distribution channel model and structure division An enterprise, no matter what the industry or sales of products, the usual distribution channel model, there are five main types: Although the most basic mode of distribution channels is only the above five, but each mode is adapted to the enterprise sales methods are different: More than five channel models applied in the enterprises, according to industry, product, brand and marketing characteristics of different forms will have various distribution channels, between the two operators, distributors, distributors, retailers and consumers as long as there is a functional differences between elements, even channels level or length is the same, but their distribution channels form and different effect on the market, such as Wahaha marketing mode, the master of th