湖南特色旅游及深层次开发问题探讨（Discussion on characteristic tourism and deep development of Hunan）.docVIP

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湖南特色旅游及深层次开发问题探讨（Discussion on characteristic tourism and deep development of Hunan）.doc

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湖南特色旅游及深层次开发问题探讨（Discussion on characteristic tourism and deep development of Hunan）

湖南特色旅游及深层次开发问题探讨（Discussion on characteristic tourism and deep development of Hunan） Discussion on characteristic tourism and deep development of Hunan Discussion on characteristic tourism and deep development of Hunan 2009-02-03 21:57:15 [Abstract] Hunan is a big tourist resource province, and it is also an early developing area of characteristic tourism in china. In recent years, featured tourism products have been continuously introduced, which has achieved considerable economic and social benefits. However, there are some problems in the process of product development. This paper analyzes the characteristics of tourism resources, product features and market features of Hunan, points out the main problems existing in the development of characteristic tourism in Hunan, and puts forward some corresponding countermeasures. [Key words] Hunan characteristic tourism resources development countermeasures Characteristic tourism is a special tourism which is different from mass tourism and has high cultural content and distinctive theme. Characteristic tourism focuses on the excavation of cultural connotations, encourages personalized development, and coincides with the theme of todays peoples life. Therefore, it has the incomparable advantages of the traditional mass tourism. Although Hunan is a large tourism resource, it still belongs to the weak tourism province, and neither the tourism income nor the tourist number has entered the top ten. Why is the tourism resource province not a tourist province, the main reason is that it does not shape the distinctive features of Hunans tourism, the main body is not obvious, and the brand is not prominent, so that the advantages of Hunan resources are not translated into economic advantages. Therefore, it is a wise choice for Hunan province to excavate Hunan characteristic tourism resources, build Hunan characteristic tourism products, cultivate Hunan characteristic tourism market, and develop deep characteristic tourism of Hunan