剑桥商务英语bec中级考试模拟题5.docVIP

剑桥商务英语bec中级考试模拟题5 剑桥商务英语BEC中级考试模拟题5 Reading PART ONE Questions 1-7 Look at the sentences below and the information about new business books on the opposite page. Which book does each sentence 1-7 refer to? For each sentence, mark one letter A,B,C or D on your Answer Sheet. You will need to use some of these sentences more than once. 1．This book tells you about recent developments in consumer buying patterns. 2．The opinions expressed in this book differ from those of most experts in this field. 3．This book contains interviews with business leaders from several large industries. 4．The financial information provided in this book will be useful for import-export companies. 5．This book describes how a number of top companies ha-,e marketed their products. 6．This book outlines change in the sources of the materials and parts needed for production. 7．This book discusses a variety of major influences on the business world. A GREAT SALES CAMPALGNS This book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike, 3M and Toyota, have been promoted in magazines and newspapers. It includes information about the creative and planning processes behind the promotion of these popular products. B THE AUTOMOTIVE INDUSTRY TODAY Find out how top executives from leading car companies view the changing relationships between manufacturers and their suppliers. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry. C THE EXECUTIVE’S HANDBOOK This new edition of The Executive’s Handbook provides an analysis of the main political and economic trends of the late 1990s. It is especially good on cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, ma