专卖店销售技巧（Store selling skills）.docVIP

专卖店销售技巧（Store selling skills） Good shop sales skills can effectively improve store performance, it is an important way to enhance brand reputation and core competitiveness. I. customers 1, the definition of customer: A customer is a person or organization who has the ability to consume or have potential purchasing power. 2, customer segmentation: According to the location of the customer is divided into two categories: Internal customer: the internal customer refers to the employees inside the franchised store External customers: outside customers mean customers in the general sense. Can be divided into three kinds: A. loyal customers: long-term purchase of specialty goods, is the guarantee of store efficiency. B. free customer: a customer group that is in a state of flux, a group that stores are trying to retain. C. potential customers: prospective customers, who may become loyal customers. 3, customer demand analysis: The customer needs to enjoy shopping environment and respect The customer wants you to provide products and services according to their tastes and desires The customer purchase difficult when I hope to get your help The customers have special requirements, hoping to get a special service The customers want you to pay attention to their self image I hope you will pay attention to their customers in time The customer needs information, clothing These customers want to benefit from the purchase and use of products and services Two 、 professional selling skills 1, customer purchase psychological process: Attention - interest - Association - Desire - Comparison - confidence - action - satisfaction 2. Sales skills: To attract attention In the window display and store display window - to show customers products (album introduction, display of goods) Let the customer - touch products - do collocation demo for customers - other The increase in interest - to introduce customers to product features, advantages and benefits In other examples of customer purchase