公益广告的概念、特性、作用（The concept, characteristics and function of public service advertisement）.docVIP

公益广告的概念、特性、作用（The concept, characteristics and function of public service advertisement） The concept, characteristics and function of public service advertising 2006-05-08 12:06:38: a place from the horizon Welcome to understand advertisements in public service ads] - watercress group The concept of public service advertising: Public good can be understood as public good. It transmits some kind of idea, appeals to the public to pay attention to a social problem, to conform to the public interest standard to regulate own behavior, supports or initiates some social cause or the social custom. The sponsors of public service invest time and money to convey ideas or opinions that benefit the public interest through the mass media. In the United States, it aims to promote the general public understanding of the prominent social problems, affecting their views and attitudes on these issues, change their behavior and practices, so as to promote to solve social problems or relieve. Among them, one is Public Advertising, which is a kind of advertising issued by social organizations, such as Greenpeace and animal protection society, for the social issues they are concerned about. The other is Opinion Advertising, which is an enterprise groups attitude towards various social phenomena. This is an extension of corporate image advertising, indicating that the enterprise in the community personality. In Japan, public service advertising is called public advertising, Dentsu dictionary will be defined as enterprise or group said its social functions and responsibilities, showed how to intervene and participate in solving social problems and environmental problems, to clarify the intention of advertising to consumers. It is similar to American opinion advertising, and aims to shape its own public relations image in the public. The role of public service advertising The media is actually a propaganda tool, which teaches people various values and codes of conduct, and guides people to