奕福茶叶网店营销策划书（Yi Fu tea online marketing plan）.docVIP

奕福茶叶网店营销策划书（Yi Fu tea online marketing plan） Network marketing plan - Fu Fu tea shop I. Preface China is the hometown of tea. It is the origin of tea. In our country, tea is called national drink. Chinese of tea knowledge, to the emperor, all classes of authors to porters, men of literature and writing, selling bamboo, civilians, all the tea as well. seven treasures, poetry and wine, tea tea fancies of men of letters through six, is the carrier of Chinas traditional culture and art. Two, shop profiles Yi Fu tea shop is a monopoly of Anxi Tieguanyin shop, the shop baby description scoring and delivery speed score, compared with the same industry, 100% higher, service attitude score than the same industry, 82.20% higher. Yi Fu tea shop home page more goods, more messy. The shop guarantee authentic taste, affordable, excellent reputation, careful service. Three. Market Research 1. Tea market analysis Tea is an agricultural and sideline product in essence, and it should follow the inherent law of the development of this industry. A realistic path is the tea area to unify these complicated little brands, focusing on training and fostering one or two brands with competitive advantages. In the international tea market, due to the impact of green barriers and brand issues, although Chinas tea exports have been increasing, but prices are declining. There are so many tea, but tea is not equal to the lack of tea brand, strong brand has become the development of Chinas tea industry barriers. Chinas tea industry to increase the name tea into brand-name work, the key is to enhance the awareness of intellectual property rights and brand awareness, as soon as possible the formation of Chinas tea industry famous tea, famous township, brand, complete brand series. At present, the tea market marketing efforts, Compared to other industries, is relatively passive, which is based on the unique tea industry, traditional related, most of the market is dominated by well-known tea industry