探寻低端白酒的突破路径（Explore the breakthrough path of low-end liquor）.docVIP

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探寻低端白酒的突破路径（Explore the breakthrough path of low-end liquor）.doc

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探寻低端白酒的突破路径（Explore the breakthrough path of low-end liquor）

探寻低端白酒的突破路径（Explore the breakthrough path of low-end liquor） Explore the breakthrough path of low-end liquor In the past 10 years, with the rapid development of national macro economy environment, the liquor industry compound growth rate to maintain an average annual growth of more than 20%; in 2010, the national liquor production reached 890.83 liters, the total output value of 279 billion 334 million yuan, a record high. Have to put forward is that the economic development led to the upgrading of the consumption structure, and the rapid development and rapid growth of high-end liquor market, earned the eye inside and outside the industry. As a low-end consumer liquor market, but lack of attention. In fact, the low-end liquor market also turbulent flow, unlimited scenery. Recently, the China Wine News reporter an exclusive dialogue of wine industry has long been engaged in research and Jun Consulting Co. Ltd. business partner, deputy general manager Lin Feng, senior consultant June, the State Council Development Research Center, the research group of experts, Jiangsu Jingwei Bian Jinshiyuan Liquor Co., Ltd. deputy general manager Ni Congchun and other industry insiders, interpretation of the development path of the low-end liquor the market for your. Rural economy to the good Low end liquor consumption expansion Said the State Council Development Research Center, the research group of experts Bian Jingwei accept the China Wine News interview with reporters: from Chinas population structure changes, especially in the low-end liquor liquor consumption, consumer groups are continuing to enlarge. Especially in the mid 1980s, Chinas third peak population has entered the social work, and gradually become the mainstream consumer groups. Due to the income gap and changes in consumer attitudes, they are becoming the main group of low-end liquor consumption. From this point of view, from 2000 to 2010 10 years, liquor consumption growth in population base and demographic stru