攻略房产销售实战手册（Walkthrough of real estate sales）.docVIP

攻略房产销售实战手册（Walkthrough of real estate sales） attack slightly land yield pin sell real war hand book Chapter 1: Overview Sales staff are involved in a special service industry, and become part of the real estate marketing can not be ignored components. From the Pearl River Delta region to the mainland two or three line city real estate marketing promotion process, sales staff training, on-the-job training, process monitoring and evaluation has become a system engineering, and gradually improve. In the era of increasingly rational and increasingly competitive real estate industry, the nature and importance of sales staff are changing. Then, as a leading role in marketing, sales staff themselves should be how to position? How should the identification of its function and job responsibility be made? Who am I? - sales staff positioning First, the company image representative Clerk manufacturing company, the staff is the property of the company, not only the boss represents the company, each employee represents the company. As a Real Estate Companys sales staff, on behalf of the company directly to customers, the image also represents the companys image, dress clean, sweet smile, that point, will give customers a good impression, increase customer confidence in the company, to narrow the distance between the two sides. Two, the transmission of business philosophy Intermediary companies and customers, the developers background and strength, real estate functions and quality, price policies, promotions, services and other information delivered to customers, to promote sales purposes. Three 、 Customer Purchasing Guide / professional consultant Fully understand and make use of professional knowledge to provide customers with consulting convenience and services, so as to guide customers to buy buildings. The study area The comparison of similar real estate. The evaluation of apartment layout pattern The identification of building structures The location value judgment The dete