洋奶粉高管七绝技打通医院（Foreign milk executives seven stunt through the hospital）.docVIP

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洋奶粉高管七绝技打通医院（Foreign milk executives seven stunt through the hospital）.doc

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洋奶粉高管七绝技打通医院（Foreign milk executives seven stunt through the hospital）

洋奶粉高管七绝技打通医院（Foreign milk executives seven stunt through the hospital） A foreign milk powder executives channel typology, seven stunt through the hospital Core tip: CCTV exposure, Dumex and other foreign brands suspected of bribery medical staff iceberg. Milk powder enterprise seepage path far more than this. Foreign milk powder can be 7 ways to get the hospital, many means that the outside world can not imagine. September 16th, CCTV exposure, Dumex and other foreign brands suspected of bribery medical staff iceberg. However, the milk industrys penetration path is far more than this. Foreign milk powder can be 7 ways to get the hospital, many means that the outside world can not imagine.. Xu Jian, a former foreign milk brand China regional executive, told our reporter. Xu Jian served as a medical representative of the national brand medical channel sales director, staff more than 300 people familiar with the foreign milk PR routine medical channels. China market milk marketing mainly consists of two parts, one is Dumex, Wyeth, Abbott and other foreign brands as the representative of the school hospital, because Abbott, Wyeth, Mead Johnson infant formula produced in addition to itself or the pharmaceutical giant, they in the hospital very resource strength, so in the medical operation mode as the core. Xu Jian says. The other is to Ashley, Yili, Beingmate as the representative of the local schools, domestic milk do not want the hospital deep channels, but they are not medical resources, coupled with poor reputation, not willing to hospital for its promotion, so domestic milk gradually formed in the advertisement, shopping guide and terminal sales marketing the main. The two schools are quite distinct from each other. How much is the cost of getting through the medical channel? The approximate figure is 3%-5% of revenues.. Xu Jian, according to a survey data to estimate the overseas, Mead Johnson, Dumex, Wyeth, Abbott, Nestle five brands each year in the China medical