营销管理变革终结苏南模式（The end of marketing management reform South of Jiangsu model）.docVIP

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营销管理变革终结苏南模式（The end of marketing management reform South of Jiangsu model）.doc

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营销管理变革终结苏南模式（The end of marketing management reform South of Jiangsu model）

营销管理变革终结苏南模式（The end of marketing management reform South of Jiangsu model） The South of Jiangsu model was a milepost in China in 1990s the township enterprise reform and development, but in the environment and the market has undergone dramatic changes today, this model has become increasingly unsuited to the market, more and more become the further development of South of Jiangsu, Zhejiang enterprises shackles. Shanghai Jiexin marketing consulting company through half year system and in-depth market research, the South of Jiangsu mode period model of enterprise -- H food group conducted a comprehensive examination, and comprehensively introduced the scientific marketing and management system, the H food group marketing management to enhance success across the enterprise the development of the fetters, to change and innovation and the positive attitude towards a more brilliant future! First, the company background and difficulties 1, the nature of the company: limited liability company, from the collective ownership of the township conversion, most of the assets are still affiliated with the local government. 2, production and marketing scale: annual production and sales of 300 million yuan, the existing staff of 3000 people, with close and loose type affiliated enterprises 12, of which 5 Sino foreign joint ventures. 3, involved in the industry: the company industry covers dairy farming, liquid milk, milk powder, chocolate, solid beverage, cereal, candy, cookies, color printing, packaging, cans, including chocolate, liquid milk, solid beverage business. 4, development started in 1970s, launched one after another: dairy, milk powder, candy, chocolate, biscuits and other production lines, products have been developed in 90s Shanghai as a special wedding candy and national leaders to visit the national gift, Dealers to take money waiting in line for 3 or 4 days to get the goods, become the model of South of Jiangsu period of the national food industry model enterprises