破解终端迷局,突破终端陷阱（Crack terminal puzzle, breakthrough terminal trap）.docVIP

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2017-09-02 发布于河南
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破解终端迷局,突破终端陷阱（Crack terminal puzzle, breakthrough terminal trap）.doc

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破解终端迷局,突破终端陷阱（Crack terminal puzzle, breakthrough terminal trap）

破解终端迷局,突破终端陷阱（Crack terminal puzzle, breakthrough terminal trap） Ten years ago, when Shulei terminal strategy became the personal care industry rely on the second, successful challenge, P G dominance everyone exclaimed: seize the terminal will be able to seize sales! This is a magic weapon Chinese challenge foreign enterprises. With Gome, Suning Appliance Industry in Changhong, MeiLing and other summon wind and call for rain, home appliance giants have gradually lost the corresponding industry the right to speak; in food, groceries, daily necessities and other industries because of Carrefour and WAL-MARTs strong interpretation of the same story...... However, imperceptibly, we suddenly found that: with the domestic mobile phone leader waveguide terminal winning now is hard, it is the acquisition of Shulei terminal Godfather adolf...... So, everyone said: it is also a terminal, terminal failure! This is why? The terminal end is pie, or trap? A terminal, terminal structure puzzle: clustering hierarchy, which is my terminal? There are three reasons that lead to major changes in business: First of all, with the development of city movement, change the structure of the citys business district. 5 years ago, even some developed capital city, only one of the main core business district, such as Nanjing Xinjiekou district; 3 years ago, even in some developed cities also only one district, such as Ningbos Sanjiang Port District, but today, the prefecture level city of Ningbo has second core district (is gradually perfected) - the center of Yinzhou and Nanjing has second district Shanxi Road District and the third district Jianning Road shopping district. This change of business structure, change the pattern of city retail market; Secondly, the formation of community values will greatly change the residents shopping habits. In 2006 the Ministry of Commerce to facilitate consumer into the community, the community commercial double project convenience services into the home as