A Study on Community Participation in Rural （一项研究在农村社区参与）.pdfVIP

A Study on Community Participation in Rural Tourism Based on Stakeholder Theory LIU Tao, XU Fuying College of business administration, Shandong Institute of Business and Technology, China, 264005 tomliutao@ Abstract: It is necessary for sustainable development of rural tourism to strengthen the community participation by analysis of home and abroad experience. This paper summarizes the community participation model of rural tourism, and then analyzes the benefit appeals and the contradictories of main stakeholders of community participation in rural tourism from the following five aspects: government, community collective agency, community resident, rural tourism enterprises and rural tourists. According to the above, this paper puts forward corresponding countermeasures. Keywords: Stakeholder theory, rural tourism, community participation, benefit appeals 1 Introduction The National Tourism Administration began to promote agricultural tourism demonstration since 2004, when the historical tasks about new village construction was proposed in October 2005, the strategy of “the tourism industry movement forward rural areas ” was promoted. In accordance with the strategy, the two years of 2006 and 2007 were separately set as “Chinas rural tourism year” and “Chinese Harmony Village Tour year”. In 2009, the “National Leisure Scheme” launched by the National Tourism Bureau has provided a broad market space for the sustainable development of rural tourism. As an effective measure for promoting rural economic and social progress, rural tourism has been acquired increasing import