Design Thinking and HumanCentered Design （设计思维和HumanCentered设计）.pdf

Special column Design Thinking and Human-Centered Design - Solution-Based Approaches to Innovation and Problem-Solving in Social Environment Design Thinking is widely regarded as critical for companies committed to building a more creative and innovative com- pany culture. Two components are key to this new approach - Design Thinking and Social-Centered Design (SCD), which are both built on and derived from human-centered design (HCD). In HCD-based Design Thinking, the focus is on a more collaborative and iterative style that combines creative design approaches to generate empathic, human-centered inno- vation processes. One aspect that is of particular importance to this approach is reframing from the perspective of user experience (UX). Moving from the individual user’s perspective to that of the social environment as a whole, SCD retains the HCD while applying it to the broader social environment in which the user lives and functions. In this context, social environment business models and social experience (SX) play an integral role. In this paper, we will look at how SCD fits into the overall concept of Design Thinking and how these concepts can be in- tegrated into corporate culture and innovation processes to create a more dynamic, forward-thinking, and socially aware company optimally positioned to meet the needs of its customers. YAMAZAKI Kazuhiko Professor, Department of Design, Faculty of Engineering, Chiba Institute of Technology 1. Introduction design team to shift perspective and examine problems from a new angle, jumpstarts the creative process and stimulates more In recent years, a growing number of companies have in- innovate solutions. corporated the methodology of human-centered design (HCD) While the end-user must always remai