Small Business Pack Business Plan（中小企业商业计划）.pdfVIP

Client Business Plan Template Company Name Client Name Phone Number Consultant Client Signature PROPRIETARY INFORMATION: Do Not Distribute Small Business Pack Business Plan Executive Summary The Executive Summary is the doorway to your business plan. The summary should outline and emphasize your plan’s main points. Objectives Setting your objectives, such as market share, sales, and profit, will determine your business goals. Make sure your objectives are concrete and measurable. They should indicate a level of sales or profits, a percentage of gross margin, a growth rate, or a market share you plan to attain. Avoid using vague objectives like “being the best” or “growing rapidly.” You should set at least three objectives for your business. Objective 1 Objective 2 Objective 3 PROPRIETARY INFORMATION: Do Not Distribute Page 1 Small Business Pack Business Plan Mission Statement A mission statement expresses the higher goals of your company, such as providing services to unique industries, spreading new technologies, or improving education. If your company has a mission, state it simply and in one or two sentences. Company Summarize your company by briefly explaining what your company sells, through what channels, and to whom. Company Ownership Describe the ownership of your company. Is it a partnership, sole proprietorship, or corporation? Is it publicly traded or privately owned? Company History Indicate when your company was founded, by whom, and with what purpose. How has it progressed since being founded? When did you relocate offices, expand product lines, or otherwise change substantially? Remember to include information about sales, products/services, and markets serviced as well as how these items have changed over time. If the company is new, state why you have decided to start the business. PROPRIETARY INFORMATION: Do Not Distribute