网上评论2（Online review 2）.doc

网上评论2（Online review 2） The medium of understanding, as its name implies, focuses on the medium, the change of media from ancient times to the present, and the change of the environment caused by the change of the old and new. Therefore, the medium of understanding can be called media specialized history. If it is a little broader, it is still a history of human civilization. Because in Mcluhans understanding, the media is not only in the news dissemination significance, but is inclusive all can let the human and other element relations material. But Mcluhan combs the history of media development, and not in accordance with the order of time, even the development of normal linear are not given, the continuous mode of thinking and perhaps he criticized the serial, perhaps, his intention is not in history, but with the media development and interaction process for their own ideological service, when you need to pull a horse that evidence of his empty argument. So the whole understanding media, it is difficult to see Mike Lu Hanzheng son by eight to explain his theory, as he said: I just explore, dont explain ( I don t explain, I explore), he threw a glittering pearl, let everyone on jewelry however, even the line, also let people can not grasp the partly hidden and partly visible. The first part, he used the content of the seven chapter, to put forward the famous three: the medium is the message, the media is the extension of hot and cold media, the three shock, all intended to subvert the previous communication theory, and establish a new theory of the kingdom. This idea throughout the book is such a sketch of main color panorama media; the second part is to analyze the use of the cultural, political and social phenomenon of everything you can think of Mcluhan, and the great influence of these major media to catch the phenomenon of all the. This media is never important factors theorists, in the book of Mcluhan, became the key to adjust the human history structure, wh