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老渠道怎样推行新产物(How can new products be implemented in old channels)
老渠道怎样推行新产物(How can new products be implemented in old channels)
The implementation of a new product is a success. As far as beauty cosmetics companies are concerned, there are two scenarios for the implementation of new products. The first is investment, and the second is how to implement the product in the existing channels. The first situation, everyone knows, are highly valued, included in the big and small small beauty exhibition, I will open investment, and so on, to accept various styles of action, and constantly increase investment efforts. Relatively speaking, the implementation of new products in the existing channels is somewhat inadequate.
Is in a sense, China is the first marketing enterprise, is the first step in the long march. So, the new product that carries out to existing channel is the thing that cannot do not do, do well, the new product that will be compared to investment is executed, benefit is more obvious, cost is reduced relatively.
Also can say, the new product of old channel is carried out, it is the main move that assures channel to add value. Cosmetics, cosmetics industry itself is a fashionable industry, the rate of request innovation faster. Only by constantly opening up new products can we satisfy the need of the market. Although the development of new products can not consciously, the new product must have a particularly attractive selling point. Although it is not easy to explore the selling point of products, we can experiment with progressive reasoning. Than as if to cut off the product, the market now has whitening off, sun cut off, decoration cut off and other differences of selling point, to introduce new products cut off, you can carefully reasoning. Cut off more products in winter use, while the winter skin water evaporation severe, pores are often extended, the skin is easy to pox. So you can deduce moisturizing off, balanced cut off and other selling points. Selling good products, I will wording, products attract people, it
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