试论中国高档白酒战略发展路径（Discussion on the strategic development path of Chinese high-grade liquor）.docVIP

试论中国高档白酒战略发展路径（Discussion on the strategic development path of Chinese high-grade liquor） The rise of high-end liquor First, Guo Jiao 1573 Guo Jiao 1573s name comes to mind, give people a long history and cultural heritage of the strong and thoughtful positioning. Guo Jiao 1573 Luzhou Lao Jiao Co. is one of the series of wine image products, the company has built the first in China (founded in 1573), the longest continuous use, the protection of the integrity of the 1573 national treasure pits group, approved by the State Council in 1996 as the industrys first national key cultural relics protection units, in 2006 by the State Administration of cultural heritage included in the the world cultural heritage list. Luzhou Lao Jiao liquor traditional brewing techniques as the only representative of Sichuan liquor and Luzhou flavor liquor in China, in May 2006 selected the first batch of national intangible cultural heritage, become industry only has double treasure of the enterprise. This series of stirring, with thick accumulation performance is Luzhou Lao Jiao proud spirit and heritage of hope and the future, with the era of incentive Luzhou Lao Jiao carefully crafted this appreciation class wine brand, but also help them always create a sword, to seize the high-end liquor brand has become the strategic high ground weapon qingtian. In March 2000 Guo Jiao 1573 rum launched in June of the same year, the first batch of Guo Jiao 1573 grand listed in Luzhou, the first half sales reached 8 million (only in Luzhou), in August the national market. Two, Shuijingfang Shuijingfang aims to build a successful China white liquor miracle. Shirupozhu since August 2000 in Guangzhou for the first time publicly listed, the rapid expansion of the market in Southern China, and Beijing, Shanghai, the successful introduction of Shandong heavyweight market, further expansion of Hainan, Hunan, Guangxi, Yunnan, Henan and other regional markets, but also successfully landed in Hong Kong and Maca