跨业营销见证品牌整合的力气（Cross industry marketing witness the strength of brand integration）.docVIP

跨业营销见证品牌整合的力气（Cross industry marketing witness the strength of brand integration） The direction of development of the beverage industry competition is more and more intense, more and more progress in online games, Red Sea, their attractiveness and its amenability to attract the younger generation and other unique places to make a beverage company marketing platform will. With the needs of the market once again promoted, the companys marketing has also set off a new round of reform, cross industry marketing period coming together with the whole. This cross industry integration is not to use capital to buy or buy cross industry resources everywhere, but to maximize the use of the companys self resource value in the replacement and sharing with the cross industry. Let bilateral in the direct resources and resources of barter, commodity style docking, successfully realize the maximization of their respective resource utilization, so to the complementary brand improvement. In the sale of commodities, bilateral and did not pay much of the cost, simply own resources and other implementation of a reorganization and integration, or other high to see myself and use of resources, the implementation of a depth of cut, will the game and drink two in sales process absolutely not at the junction of the product integration in together, so that consumers in the purchase of drinks made a new, three-dimensional game. Cross industry integration, can easily let consumers in this one-stop purchase won the convenience, let many participants integrated the successful implementation of the economic activities of Datong take the lead in promoting the win-win , so to improve the initiation of complementary brands. But if a company wants to succeed in cross - industry cooperation, it is essential to focus on the following principles: First, the consumer groups are exactly the same If several partners across the industry have a common purpose between the market, can be a key to get together the