重新到脚说安康—脑(管理1)（Go back to your feet and say Ankang - brain (Management 1)）.docVIP

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重新到脚说安康—脑(管理1)（Go back to your feet and say Ankang - brain (Management 1)）.doc

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重新到脚说安康—脑(管理1)（Go back to your feet and say Ankang - brain (Management 1)）

重新到脚说安康—脑(管理1)（Go back to your feet and say Ankang - brain (Management 1)） The external goal of enterprise marketing is to create sustainable profitable sales growth. Short term oriented promotional methods often used in traditional mass marketing marketing method has been proved to be diminishing and ageing, with the interaction of customer value and customer oriented integration of database marketing has gradually become the mainstream of the development of marketing. The essence of integrated database marketing is to establish an interactive and win-win dialogue between the enterprise and the core customers. The magnitude of information and the degree of information determine the information potential energy and the dissipation ability of the brand. Because of this, the mental door could readily open, may at any time will be closed, when people hear, see and touch their concern, attention, expectation, known in advance and the mental model, and mental schema symbols, this door is open, and vice versa. 1, brain 1, brain is strange, constant government, western medicine tube brain called experiential marketing, 1998 American strategic horizon LLP companys two founders B - josephpine II and JamesHgilmore put forward. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalat