The ABCs of Innovation Sacramento State（创新的abc萨克拉门托的状态）.ppt

The ABCs of Innovation Innovation = Creativity + Commercialization Outline Innovation - What is it? Types of innovation Bill Ford on Innovation What is Creativity? Portrait of a Creative Person Six Tips To Help You Enhance Your Creativity … and another one: Find what you love to do A Suggested Innovation Framework Case Study: 3M – How do they manage innovation? 3M Innovation Strategy and Leadership Innovation - What is it? Innovation is the introduction of new ideas, goods, services, and practices which are intended to be useful (though a number of unsuccessful innovations can be found throughout history). The main driver for innovation is often the courage and energy to better the world. An essential element for innovation is its application in a commercially successful way. Innovation has punctuated and changed human history (consider the development of electricity, steam engines, motor vehicles, et al). en.wikipedia.org/wiki/Innovation Bill Ford on Innovation “..if we want to succeed as a company – and as an industry – we must drive innovation into everything we do: into technology, into safety, into design and into real-world solutions for environmental issues, like the impact of energy usage on our world.” Chairman Bill Fords speech, NATIONAL PRESS CLUB WASHINGTON, DC November 22, 2005 “Innovation is going to be the compass by which this company sets its direction.” Bill Ford, Remarks On Innovation, Dearborn, Michigan, September 21, 2005 Types of innovation In business and economics, innovation is often divided into five types: Product innovation, which involves the introduction of a new good or service that is substantially improved. This might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension. Process innovation involves the implementation of a new or significantly improved production or delivery method. Marketing innovation is the development of new marketing methods with improvement in pro