The Communication Catalyst High （通信催化剂高）.pdf

Book ss R e ™ ™ v e Business Book Review Business Book Review i n i e su w We Select and Review Only the B ™ Best Business Books You Should Read. Volume 21, Number 25 • Copyright ©2004 Business Book Review, LLC • All Rights Reserved The Communication Catalyst The Fast (But Not Stupid) Track to Value for Customers, Investors, and Employees Mickey Connolly and Richard Rianoshek, Ph.D. Foreword by Greg Merten ©2002 Conversant Solutions, Inc. Adapted by permission of Dearborn Trade Publishing ISBN: 0-7931-4904-5 Reviewed by Sharon Baldwin Sittner Introduction Co-authors Mickey Connolly and Richard Rianoshek do something extraordinary in the introduction of The Communication Catalyst. They make a promise. If readers take the time to read, understand, and apply their “conversational cycle of value,” Connolly and Rianoshek promise their readers will see not just results, but concrete, measurable results such as decreased time-to-market; increased customer loyalty; attraction and retention of employees, customers, and investors; and profitable revenue and investor return. And these are two men who take promises seriously, as becomes clear in Part 3 of the book. They pledge that, particularly in dynamic situations where speed and adaptability are paramount, taking the time to study and practice their model for high-performance conversation will increase employee Business Book Review™ Vol. 21, No. 25 • Copyright © 2004