The Influence of Ethnocentrism in Organizational （在组织的种族中心主义的影响）.pdf

Communication Quarterly ,n Routledge Vol. 53, No.1, February 2005, pp. 41-56 I~ T.,oo._GnIup The Influence of Ethnocentrism in Organizational Contexts: Perceptions of Interviewee and Managerial Attractiveness, Credibility, and Effectiveness James W. Neuliep, Stephanie M. Hintz, James C. McCroskey Thispaper presents the results of two studies that examine the influence of ethnocentrism on interpersonalperceptions of attractiveness, credibility, and managerial effectiveness. In Study I participants (N = 117) watched a video-taped interview of a Korean national student being interviewedfor ajob in thefinancial aid office of her United States (US) college.Participants then completed measures of ethnocentrism, interpersonal attraction, credibility, and were asked to give a hiring recommendation. Results reveal that ethnocentrism was negatively and significantly correlated with perceptions of social attraction, competence, character,and hiring recommendations. Stydy IIfocused on the influence of ethnocentrism on perceptions of managerial attraction, credibility, and effectiveness in a manager- subordinate conflict situation. Approximately half (N =59) of theparticipants watched a video of an Asian student manager reprimanding a white student worker. The other half (N = 64) watched a nearly identical video of a white student manager reprimanding the same white student worker. Participants completed measures of ethnocentrism, interpersonal attraction, credibility, generalized attitudes about the manager, and