THE LUXURY CONSUMER IN THE NEW DIGITAL （奢侈品消费者在新的数字）.pdf

THE LUXURY CONSUMER IN THE NEW DIGITAL WORLD: THEN NOW 2012 Four Seasons Luxury Trend Report Luxury Trend Report | 1 The global luxury landscape and the luxury customer have evolved strong performance in China and Latin America, are driving growth dramatically over the last tumultuous and transformative three in the sector. All combined, the global luxury market is expected years. The advent of unprecedented new technological innovations, to grow by 10 percent in 2013, according to consulting firm coupled with the increased skepticism left over from the global Bain Company. financial crisis, mean that today’s consumers are demanding honest, accurate, timely and engaging information. They are looking for The luxury category encompasses a wide reach of products and intrinsic value and a deeper relationship with the brands with whom services including apparel, furniture, restaurants, spirits and liqueurs, they choose to support and interact. According to The Affluence watches and jewellery, and more. In the U.S., the luxury market has 1 expanded tremendously over the last several years, from $1.2 trillion Collaborative , a research powerhouse that dives deep into the habits 2 in 2009 to $1.6 trillion in 2011, according to the 2011 Ipsos Mendel- of high-income consumers, the affluent seek out companies and 4 brands that can simplify and improve their lives. In the travel sector, sohn Affluent Survey Program . While the U.S. will continue to be this translat