175-year-old Procter amp; Gamble to Draw Digital Marketing in China cloud images（175岁的宝洁,）.docVIP

175-year-old Procter amp; Gamble to Draw Digital Marketing in China cloud images Free papers Download Center News: “Name: dandruff, Gender: Male, Cause of death: Head amp; Shoulders, name: iPhone 5, Gender: Male, Cause of death: smashing walnuts ......” Head amp; Shoulders start the series of new men care hair, “@ Head amp; Shoulders power to send the official microblogging challenge the famously strength body “intercept its image spokesperson Eddie (Eddie) plays the classic movie screen, called for users to modify the lines, while adding the statement containing elements of” strength “to participate in the activities of the process for the user to create a feeling of an Eddie interactive, which men new feel good, the great concern of the users. Such similar new attempt to Digital Marketing is becoming an important marketing content in the 175-year-old Procter amp; Gamble. In the the considerable long years, the world’s largest advertisers - Procter amp; Gamble through television, movies, newspapers and other traditional media advertising investment and star endorsements to drive the growth of the performance, to become the world’s most powerful fast moving consumer goods companies. According to CTR statistics in China, Procter amp; Gamble spent 341 billion ad retaining its position as China’s advertisers first round beyond L’Oreal and Unilever. High advertising spending, however, so the “oldest old” face many challenges, the beginning of 2012, P amp; G announced the change: “will for traditional media advertising budget is maintained at an appropriate level, and further increase investment in digital marketing . Over the past year, it is also how to reform and innovation, the brand awareness of innovation into every project, and to map out the development of a digital marketing characteristics of the times “cloud map”? “9:1” Procter amp; Gamble global market and brand officer Marc Pritchard said, “TV advertising is generally only 30 seconds, bu