2010 Social Media Business Benchmarking Study (Abstract)（2010社会媒体业务基准研究(抽象)）.docVIP

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2010 Social Media Business Benchmarking Study (Abstract)（2010社会媒体业务基准研究(抽象)）.doc

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2010 Social Media Business Benchmarking Study (Abstract)（2010社会媒体业务基准研究(抽象)）

2010 Social Media Business Benchmarking Study (Abstract) (Research papers Download News) A new study found that in the past two years, the use of social media to increase the number of companies nearly doubled by Nielsen and Community Engine jointly launched the inaugural 2010 Social Media Business Benchmarking studies show 70% of Australian businesses will perform at this year’s portion of social media marketing campaign, while in 2008 this figure was just 40%. The study was conducted by social networking technology company Community Engine funded by research firm Nielsen survey conducted in February and March this year, 347 organizations in the investigation, which is the first time on business social media usage, budgets and measuring aspects of the investigation. research shows that many companies are actively incorporating a majority of traditional media marketing budgets to the new social media marketing budgets. biggest change is the paper media marketing budget was reduced by 47%, direct marketing budget by 33 %. Social media is becoming an important marketing tool for the organization, the major organizations also recognize that if they do not have social media marketing, it will lose a large number of network customers. However, the study also found that many companies do not understand how to measure social media ROI (ROI). example, 29% of companies said they both understand the ROI of social media marketing is what, do not know how to measure ROI. Community Engine managing director Piers Hogarth-Scott said it was Australia’s first in-depth survey of relevant organizations social media participation, the findings of the enterprise will have great significance. Hogarth-Scott said: “The survey shows that Australia’s corporate social media not only noticed, but also its own marketing and business as an important supplement.” “As traditional media and customer contact and interaction efficiency, marketing funds will be very wise to turn to s