2011 Annual Report online brand 100 Summary（2011年年度报告网上品牌100年总结）.docVIP

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2011 Annual Report online brand 100 Summary（2011年年度报告网上品牌100年总结）.doc

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2011 Annual Report online brand 100 Summary（2011年年度报告网上品牌100年总结）

2011 Annual Report online brand 100 Summary (Research papers Download News) With online advertising in the entire advertising is becoming increasingly prominent brands across the enterprise network brand’s position is becoming increasingly important. Network to promote Chinese enterprises to establish a brand, and promote Chinese brands to the online world, while promoting the brand in the world via the Internet to China, lt;lt; gt;gt; Internet Weekly Report 100 online brand launched by this report, it is desirable to strengthen the community network brand awareness of the status and trends, and to explore how the internet to establish and promote the corporate brand, and allow businesses to line brand extension and expansion of the Internet, and explore how to make the network more effectively into the brand competitiveness of enterprises. There are a variety of brand evaluation methods, Internet Week Evaluation Network brand, mainly from the competitive focus. Prominent online brand awareness in the win, identity and transformed into a positive experience for the user’s ability and capacity to this effect, as the network’s top 100 brands the fundamental basis for selection by indicators and their weights, reflecting the company’s network in China brand influence. Network brand evaluation indicators include enterprise search engine brand awareness, relationship marketing effectiveness, brand competitiveness level and the level of enterprise website construction in four major areas which, enterprise search engine brand awareness expedition website ranking in the search results, the user retrieves Results CTR mode network coverage branding, relationship marketing relationship marketing tool usage investigate the effect, Email marketing usage, network usage of network marketing community, brand competitiveness evaluation of the level of participation of third party professional inspection, network advertising volume, online advertising awareness, reputation,