2012 Global Internet advertising market scale forecast（2012年全球网络广告市场规模预测）.docVIP

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2012 Global Internet advertising market scale forecast（2012年全球网络广告市场规模预测）.doc

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2012 Global Internet advertising market scale forecast（2012年全球网络广告市场规模预测）

2012 Global Internet advertising market scale forecast (Free paper Download Center Reuters) - According to market research firm eMarketer report, in the Olympic Games as well as emerging markets, driven by the global advertising market is expected to grow by 7.4 percent, to $ 542 billion. China is expected to promote the growth of online advertising and total advertising spending eMarketer’s analysis is based on various factors related to advertising expenditures, including macroeconomic conditions, historical trends, estimated that of other research organizations and consumer Internet usage trends. Asia-Pacific and Latin America are expected to become the forecast period, the fastest growing region, spending grew by about twice the global One of the biggest engine of growth from China, according to eMarketer estimates total advertising spending in China surpassed Japan for the first time in the next year. China will take to become the world’s second largest advertising spender after the United States. This year, China’s advertising spending is expected to reach $ 46.3 billion, Japan is expected to increase to $ 47.8 billion according to eMarketer predicts that ad spending next year will be close to $ 53 billion, compared with Japan will reach $ 50 billion. eMarketer also predicts that global online ad spending this year will grow 21.3% from 21.1%, slightly higher than last year’s total will reach $ 107 billion. China’s online ad spending will reach $ 7.36 billion, a significant effect in the global increment and growth rate of .2013 years, driven by China, Asia-Pacific region will catch up with Western Europe to become the second largest global online ad spending areas .2014 This growth will enable China to catch up with Britain and Japan to become the world’s second largest online advertising market, eMarketer said. Compared to the World Advertising Research Center (Warc) The latest Consensus Forecasts survey of advertisers, eMarketer forec