2013 beyond the traditional marketing of e-commerce marketing（2013年超出了传统营销的电子商务营销）.docVIP

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2017-09-05 发布于浙江
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2013 beyond the traditional marketing of e-commerce marketing（2013年超出了传统营销的电子商务营销）.doc

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2013 beyond the traditional marketing of e-commerce marketing（2013年超出了传统营销的电子商务营销）

2013 beyond the traditional marketing of e-commerce marketing Research papers Download News: Recently, from the China Internet Network Information Center (CNNIC) released the first 31 times lt;lt; China Internet Development Statistics Report gt;gt; Statistics show that as of the end of December 2012, China’s SMEs to carry out online sales ratio was 25.3%, the proportion of conduct online purchases 26.5% use the Internet to carry out marketing activities ratio of 23.0%. In the various marketing channels, the Internet has long been beyond newspapers, magazines and other traditional print media. Meanwhile, the network marketing Youyi diverse forms show relatively low threshold and the promotion of the assessment and the effects and other advantages, beyond television, radio other three-dimensional media, and has become the preferred SME marketing channels. Known domestic electricity supplier enterprise search engine platform official said, China’s SMEs network marketing beyond television, newspapers, radio and other traditional marketing tools, it is an inevitable result of the development of the Internet Network Marketing compared to traditional marketing methods, with great convenience advantages . First, the cost of network marketing compared to the newspapers, television, radio and other traditional areas to do marketing, advertising costs will be a fraction of the traditional areas of one or even a dozen, marketing, cost minimization, the second is broad audience Van China has hundreds of millions of Internet users, Internet marketing is the traditional audience hundred to a thousand times as much as the field and the third is the effect is significant and controllable. SMEs through network marketing, product and brand can play a significant marketing effectiveness, and can be based on the marketing efforts for data monitoring, to achieve marketing controllability of the process. Some members of the industry analysts pointed out that as the level of