10 Principles of Management Joking micro-channel behind- inventory（10管理学原理背后开玩笑微通道u2014u2014库存）.docVIP

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10 Principles of Management Joking micro-channel behind- inventory（10管理学原理背后开玩笑微通道u2014u2014库存）.doc

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10 Principles of Management Joking micro-channel behind- inventory（10管理学原理背后开玩笑微通道u2014u2014库存）

10 Principles of Management Joking micro-channel behind: inventory Free Paper Download Center News: Contact According to Tencent released the latest earnings report, micro-channel and WeChat (micro-channel Overseas) Consolidated monthly active users has reached 438 million now my friends, do not micro-channel has been very little a lot of people study the micro-channel. more research micro-channel function, also, or the business model of micro letter on paper from a different angle, departure from the principle of management science, theory, effect, the theory behind some of the typical on the analysis of the micro-channel phenomenon happened. I hope everyone inspire. First, on the topic of dissemination Micro-channel circle of friends has become a lot of people understand the importance of various social hot spot even the main channel. Do you know a hot topic is how to produce it? 1, two communication theory Lazarsfeld (Paul F.Lazarsfeld) hosted in a study in 1940 found that in the presidential election to change the political leanings of voters rarely directly affected by the mass media, direct face to face communication between people seems on its political the formation and transformation of more critical attitude usually related information and ideas are first from one information source (such as a particular candidate) which reached the so-called ‘opinion leaders’ there through the mass media; and then again by opinion leaders in the information spread to the general population. The former is the first stage of information to convey, which is the second phase of interpersonal influence. This is the famous Two-step flow of communication theory. Like microblogging big V, in fact, there are also many micro-channel large credible. These large forwarding, often driven by concerns of the whole community. If you look at your collection of information in the micro letter, you will find a lot actually from or reproduced from these micro-channel tuba.