10 years of network marketing for SMEs Development Study（10年的中小企业发展网络营销的研究）.docVIP

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10 years of network marketing for SMEs Development Study（10年的中小企业发展网络营销的研究）.doc

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10 years of network marketing for SMEs Development Study（10年的中小企业发展网络营销的研究）

10 years of network marketing for SMEs Development Study Free paper Download Center News: Network marketing has high communication efficiency, covering a wide range of highly interactive, low cost advantage, by virtue of these advantages, the development of a variety of network marketing tools, is exudes vitality. These means of both the portal advertising, search engine marketing, e-commerce web site promotion, Network Associates (affiliate marketing), etc., including e-mail promotion, community promotion, video promotion, and even write articles / keep abreast, promotional companies and products online. First, the Chinese SME Internet application infrastructure With the rapid development of the Internet and the SME informatization construction step by step, China SME Internet application infrastructure has basically been compacted, enterprise computer and Internet penetration rate has reached a very high level, the proportion of self-built website is also constantly improved. As of December 2010, 94.8% of SMEs are equipped with computers, the computer SMEs accounted for only 5.2 percent, 92.7 percent of China’s SMEs access to the Internet, has reached a very high level through the different Internet access ratio of the scale of SMEs can be seen, the relatively low percentage of Internet access, smaller companies and larger enterprises, the proportion of Internet access has close to 100%. SMEs in China the proportion of Internet access achieve higher levels of the main reasons is as follows: 1, the national policy to promote the State and Government of the importance of enterprise information, and vigorously promote the industrialization and information technology integration initiatives significantly enhance the level of Internet access for SMEs in China has played a positive role in promoting the one hand, SMEs recognize to the value of the Internet, on the other hand, policies to protect the small and medium enterprises can easily enjoy the Intern