2013 digital marketing four major trends in society is the focus（2013年数字营销四大社会焦点的趋势）.docVIP

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2013 digital marketing four major trends in society is the focus（2013年数字营销四大社会焦点的趋势）.doc

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2013 digital marketing four major trends in society is the focus（2013年数字营销四大社会焦点的趋势）

2013 digital marketing four major trends in society is the focus Free papers Download Center News: finally to the end of the year, has confirmed that the 2012 is not the end of the world, we have to continue to look to the future to do Fan forecast digital marketing trends for 2013. U.S. Vibrant Media Director Jonathan. Gai Dena combined with the industry’s new this year Company, new products, new equipment, new creative suggestions you marketing people are concerned about the following four major trends. 1,2013 real mobile year “ Do not need to study the importance of mobile phones for each user., Brands, media, institutions must grab a place on the phone. In recent years, the brand new content and App outbreak of the “mobile years accumulate sufficient energy, and the type of content and applications in the coming year will produce more, the quality will be better., Brand marketing opportunities on the mobile should focus on the use of location technologies and social data. 2, arrival rate close to resolution Some of the brand has yet to enter the digital marketing they can not confirm whether the user can see the marketing content, or that this opportunity? Data show that more than half of the online advertising can prove their arrival rate, it is why brand put money in the new media? Even this question every day, people have asked, but still does not change the trend of traditional marketing to digital marketing. After all, outdoor, magazines, and even the arrival rate of these traditional TV advertising is also difficult to measure digital marketing a more reasonable approach is to solve the problem of the arrival rate: the marketing content is fully integrated in the flow of information among the audience, make full use of read text, images and video to show users current information related to marketing content. 3, the user at the helm Whatever we learn from digital marketing made little achievement, we must remember: the user is the