2013 drinks new forecast（2013年饮料新预测）.docVIP

2013 drinks new forecast According to the four stages of the development of the industry, the Enlightenment period, to follow suit, the phase-out period, and the level on a regular basis, has entered the beverage industry from a macro look flat on a regular basis, the pattern of the industry several major representative brand enterprises is difficult in a short period of time big adjustment, but from microscopic point of view, the new class will still be an endless stream of new product development from the perspective of individual taste, drink innovation space is very small the price segments distinction derived either from the distinction between the different groups, from the distinction between different distinguish different taste and derivative sub-category, the current market can be said to have everything., however, from a planning point of view, we have a word called “the perfect innovation, is the perfect combination of complex combination products 2013 the general trend of the drinks industry. course, from another point of view, the combination of innovation itself is one of the manifestations. Complex just new product development trends, from the growth of the industry point of view, exactly what type of complex with a greater future? Here we must be clear beverages must reflect the economies of scale in the industry, only do grasp the mainstream to form scale from the industry predict, we have but one word, called “Yuzuo the strong must do the trend, the trend here, refers to the general trend of consumer demand for the development of China’s economy as a whole to maintain to the good development trend, the lifestyle of a well-off society is increasingly diverse, however, health, and the pursuit of beauty will be unshaken. therefore health, health, beauty, must embody the general direction of product development and selling points. According to this line of thinking, in fact, we plant-based beverages is not difficult to understand the motivation beh