2013 OTC marketing and communication trends（2013年场外市场营销和通信的趋势）.docVIP

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2017-09-05 发布于浙江
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2013 OTC marketing and communication trends（2013年场外市场营销和通信的趋势）.doc

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2013 OTC marketing and communication trends（2013年场外市场营销和通信的趋势）

2013 OTC marketing and communication trends You thinking what is the pharmaceutical industry marketing communication? Why? A: I am concerned about the recent pharmaceutical marketing communication topics: how drugs and health products best positioning and communication strategy with the times, how to get the scarce resources of the media (excellent new section, channel implanted opportunity to interact with large draft activities, the impact of new media on traditional media and differentiation media efficiency decreasing coping strategies, its so these confused and thinking is because we spend more and more, the effect is getting worse, and the development of the Internet media massed strengthen the media focused more and more difficult. 2, to talk about the events of the 2012 Order was impressed by the pharmaceutical industry marketing communication? A: First Zhen Huan Chuan placement, fueled industry event network, microblogging interactive strengthen lt;lt; China good sound gt;gt; lt;lt; You Are the One gt;gt; represented draft class part of life hot, three is the the CCTV platform for the pharmaceutical companies out of CCTV circle (the industry was said to be the pharmaceutical industry to abandon CCTV me to believe that the rigid demand for pharmaceutical products, lead to impossible Sales scale unlimited bigger, the final result can only be market size infinity fast low-grade and other industry tender at higher price being squeezed out, which is to be driven out by the CCTV. 3, in the current economic environment under the influence of the pharmaceutical industry’s development trend how? A: The eternal sunrise industry in the pharmaceutical industry, but the new health care reform and policy restrictions Quedui drug retail industry has been bad news, leading pharmaceutical retail products and pharmaceutical retail retail industry is in transition, transformation had to operate large health products, I The reference is “serious illness into the hosp