2015 industry mobile marketing real mail（2015年行业移动营销真正的邮件）.docVIP

2015 industry mobile marketing real mail Free Paper Download Center News: More than two-thirds of users prefer mobile devices to read e-mail lt;lt; Consumer device preferences report email marketing platform Movable InkQ3 gt;gt; released, showing trends in mobile marketing emails from the following three dimensions: 1. Nearly half of mail through the smart phone is open, there are 17% of the mail by opening the Tablet PC, and another 34% of the mail through the PC is turned on. Accounted for phones and tablet PCs up to 2/3, while specific to the mail reader preference for mobile devices, the report also pointed out that more than 59 percent of the e-mail read by iOS devices. Thus, smart phones and tablet PCs constitute an important media platform for e-mail read. 2. The types of equipment to open the mail every day time also showing different characteristics, one day, the smart phone to open the mail time node is more balanced, time to open the e-mail on the computer, mainly in the morning, while the tablet is concentrated in the evening. It seems Users want to be concerned at any time and read, but consider reading the phone side effects. 3. Read in the sub-sector, the behavior of the user’s mail is also very interesting, automotive, financial sector tend to use mobile devices to read e-mail, and in the tourism industry, PC and mobile terminals to read mail frequencies differ, other industry places smartphones oriented. Even in a relatively vertical industry mobile device also showed strong penetration. In a surprise move the mobile era Digital marketing mobile market changes and accelerate the market without adjusting the mail login page is still common, in addition to affecting the reading experience on mobile devices, but also undermine the brand’s image. Side also reflects the marketers have not yet fully adapted to the mobile market. In What is the secret of the major companies in the era of mobile e-mail marketing is a surprise move? 1