2015 global network ad spending over the sum of newspapers and magazines（2015年全球网络广告支出在报纸和杂志的总和）.docVIP

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2015 global network ad spending over the sum of newspapers and magazines（2015年全球网络广告支出在报纸和杂志的总和）.doc

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2015 global network ad spending over the sum of newspapers and magazines（2015年全球网络广告支出在报纸和杂志的总和）

2015 global network ad spending over the sum of newspapers and magazines Free papers Download Center News: ZenithOptimedia pointed out in the latest forecast: global online advertising spending in 2013, more than newspaper advertising expenditures ($ 101.5 billion vs. $ 93.2 billion), 2015, online advertising spending will more than newspapers and magazines the sum of ($ 132.4 billion vs. 1317 billion U.S. dollars) This means that by 2015, nearly 1/4 of the world’s advertising spending will be put on the Internet, second only to television advertising (accounting for 40%). Forecast data decomposition (based on media type) Contraction .2011 newspaper ads newspaper advertising market will face a total of about $ 96.7 billion, it is expected that 2015 will be reduced to $ 90.1 billion, the weight of the overall advertising market share slipped to 15.9% from 20.3%, Magazine advertising market will face a contraction: a 2011 newspaper ad totaling approximately $ 45 billion, it is expected that 2015 will be reduced to $ 41.6 billion, the weight of the overall advertising market share slipped to 7.3% from 9.4%, TV advertising market will grow: (2015), the TV ads will always maintain the highest share of the advertising market to reach $ 226.5 billion from $ 190.1 billion (2011), Radio advertising market will be a small amount of growth: an increase from $ 33.7 billion to $ 37.1 billion. Broadcast advertising growth will lag behind the growth rate of the overall advertising spending, the radio advertising market share dropped to 6.6% from 7.1%; Theater and exhibition ad spending growth will trace: from $ 2.5 billion to $ 3.1 billion expected by 2015 will account for 0.6% of the overall advertising market, Outdoor advertising expenses increased from $ 31.7 billion to $ 35.9 billion, but its share of the overall advertising market will decline from 6.7% to 6.3%, Online advertising is rapid growth: in 2011 amounted to $ 76.9 billion in 2015 is expect