3 development trend of China#39;s beverage industry in 2016（3发展趋势中国# 39;s在2016年饮料行业）.docVIP

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3 development trend of China#39;s beverage industry in 2016（3发展趋势中国# 39;s在2016年饮料行业）.doc

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3developmenttrendofChina

3 development trend of China#39;s beverage industry in 2016 Passed in 2015, was devastated by last year’s beverage industry to describe it is not too much. From 13% in 2014 to 4 percent in 2015, the growth rate decreased by 70%. Weak growth in the beverage industry as a whole, regardless of their size or brand strength, are facing problems on overall sales fall, the channel full-blown recession, the overall planning of new bottlenecks triple test. Surprising results of the Master, Coca-Cola and Pepsi; ‘Seeing him rising up, he saw the building collapsed,’ the cocktail swarmed Great Escape; half-truths, dazzling energy drinks; dead or alive, killing tragic light taste near water beverages; FMCG industry is never short story, at least the lack of new ideas. For businesses, in addition to monetary tightening, it is to quickly push new products; for dealers, and that is to find a good product have growth potential. Good product, whether it is business or dealers, are life and death decisions fundamental to the success of the event. ‘The crisis is a turning point, except by plane,’ all things are one of the sides. When the industry generally cold, in fact, it is the rising star of the ‘corner overtaking’ an excellent opportunity. Grasp the future trend, be prepared to wait at Plaza, it is the practice of smart people. Essence trend is ripped future. In front of the person can penetrate the future, you simply have no way to counter him; Similarly, when you know what the future when the future will ‘come for you.’ In this reporter combing your three trends, and recommend three 2016 Outstanding good product. Trend: health drinks start another new upsurge The fundamental driving force of sales, do you think corporate advertising, in fact, is to upgrade consumer demand. Consumer demand is driving the industry move forward. In fact, from the history of the beverage industry to see, as well. First, the rise of carbonated drinks, juice drinks later, and t