2012 Q2 Chinese mobile search market quarterly monitoring report（2012年第二季度中国手机搜索市场季度监测报告）.docVIP

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2012 Q2 Chinese mobile search market quarterly monitoring report（2012年第二季度中国手机搜索市场季度监测报告）.doc

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2012 Q2 Chinese mobile search market quarterly monitoring report（2012年第二季度中国手机搜索市场季度监测报告）

2012 Q2 Chinese mobile search market quarterly monitoring report August 16, 2012, the world’s third-party data mobile Internet research and marketing services agencies Ai Media Consulting (iiMedia Research) released today lt;lt; 2012Q2 China 2011Q1-2012Q2 China With the rapid development of intelligent terminals, mobile phone users for Data show that, 2012Q2 Chinese mobile search market revenue levels remain relatively high growth rate, reaching 607 million, growth of 18.8%, an increase of 73.9%. Ai media monitoring data show that since 2012, the market revenue size increase speed significantly acceleration, mainly due to the major service providers for mobile search market revenue of the force, as well as PC advertisers gradually involved. 2011Q1-2012Q2 Revenue of China’s mobile search market In 2011Q2-2012Q2 mobile search users and usage comparison In the case of mobile search user traffic areas, Ai Media Consulting (iiMedia Research) data show, 2012Q2 China mobile search user traffic accounting data should search occupy the first, representing the sum of the segments flow by 35.5%, while 33.8% Baidu, mobile Soso ranked third with 25.8 percent. should search, Baidu mobile search and Soso ranked first army. Additionally, Sogou, Google, easy to check, Love asked, tactics and other traffic proportion is relatively low, accounting for only 0.2% -1.9% between the two. 2012Q2 Chinese brand mobile search traffic distribution Survey Report shows, 2012Q2 China accounted for more than mobile search users to search over the previous quarter distribution relatively large changes, Baidu ranked first with 34.9 percent accounted for, but rather benefited from its good search marketing and introduction of new products this quarter good performance, rapid increases in proportion to 22.8%, ranking second in the quarter by Tencent internal business restructuring, as well as the acceleration of market competition, Soso SOSO market share slightly downward.