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50 APP World Brand Marketing Code(50个世界品牌营销应用的代码)
50 APP World Brand Marketing Code
Coca-Cola, General Motors, Mercedes-Benz, McDonald’s, Wal-Mart ...... around the world are familiar with these brands have launched their brand APP, launched a mobile marketing campaign and even suggested that, APP may be ‘one of history’s most effective marketing tool,’ because Not only does it encourage consumers interested in the product, while helping them to feel good about the brand. ‘World Brand Lab’ announced the top 50 brands in the world (excluding pure B2B brand and product brands to APP, 96% have created their own marketing APP. Explosion in this era of mobile marketing, more and more advertising Lord began to try new marketing tools, trying to capture the live pulse of a new era of brand marketing. APP engulf the world 2012 global smart phone shipments more than 700 million, nearly 130 million tablet PCs, in 2013 the figures were more than 900 million and 190 million. Additionally, mobile device hardware configuration rapid increases of more than 4-core CPU, more than 800 million pixels camera, and a gravity sensor, electronic compass, gyroscope, GPS location and other sensors become standard mid-range phone, Near Field Communication (NFC, fingerprint recognition technology, but also the exploration of universal application All of these have the ability to make mobile phones more and more strong, APP marketing for mobile applications to create an excellent condition. In the audience level, recently Hylink Digital Marketing Institute released a report revealed use from 2011 to 2013, the proportion of time the user in a web browser on a mobile device consumption dropped from 27% to 13%, while APP’s time proportion rose from 73% to 87% which shows that in the past the core applications - Network browsing, has been transformed into the base application, the attention of consumers turn to other more extended application. Results advertisers level marketing company Chief Marketer for 666 advertisers to conduct rese
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