2013 summer college internship report Pham Van（2013年夏季学院实习报告(Pham范）.docVIP

2013 summer college internship report Pham Van I am in Nanjing, a building materials company internships and participate in the planning of the activities of two will buy this home building materials company and a Shanghai buy Network jointly organized a special buy activities I learned relatively cold winter, the building materials market, therefore, must be a large number of publicity campaign to attract customers, in order to avoid the embarrassment of cold field at the event held before a detailed and thoughtful planning. In special buy before the event there was a campaign, the company planners designed a flyer, I feel very creative, it is a positive word blessing, many banks will be in the New Year when the customer mailing a blessing word, can just stick in the door, this idea is rarely seen in the building materials industry, the opposite leaflets is active content. The event is in the Spring Festival as the theme, therefore, the entire hall to a red tone, decorate a New Year’s celebration in the cold winter, drink a cup of hot coffee, eating a cake Kristin, while enjoying the selection of merchandise while for customers when buying experience a relaxed atmosphere. activities also designed a lucky draw, hired beautiful women wear a wedding dress, issuing leaflets blessing. clearly observed in the building materials sales season, when others deserted hall I showrooms where crowds form a very strong contrast, and also shows the success of this event. Building Materials Company held on this activity is to buy started brand awareness, response to this request, as long as the event planning creative, able to attract customers, activities, even if successful, but according to my investigation, I asked some customers, they publicity for these activities are not sensitive for Kristin cakes and raffle dismissive, only directed at cost to the Spring Festival approaching, large and small shopping centers are organized by a variety of promotional activities,