19 A - B testing tips, there are always some useful to you（19 A - B测试技巧,总有一些对你有用的）.docVIP

19 A / B testing tips, there are always some useful to you What is the A / B test? A / B testing, that you have two versions of a page design (A and B), A is the current design, B is a new design. Comparison between the two versions of the data you care about (conversion rate, results, bounce rate, etc.), and finally select the best version. A / B testing is not a fashionable term. Now a lot of experience in marketing and design workers use it to get information about visitor behavior to improve conversion rates, which is a very effective way, and because of the development of a variety of analytical tools, testing and more low cost, so many electricity supplier sites will use. But most people for A / B testing is only a basic understanding of, how to maximize its effect? #8203;#8203;This article provides 19 recommendations. 1, to reduce friction page Page friction is the user browsing the web in the process encountered some obstacles will reduce the conversion rate is usually caused by the friction of the page for three reasons: #8226; Information Bar - require users to fill in the information #8226; Step Guide - Site Map too complicated #8226; Long the page will be too worn user’s patience. The best state is a “not present” state, like the human body like no time you will not remember the pain of the body’s existence. Users must fill the gap, all the steps are a matter of course, this is the best experiences. 2, the information input anxiety Some users do not want to enter too much information, because so much information lost uncertain future will not get proper feedback (some people fill up after a big push to get a spam message or something like that, it will produce one kind of feeling of being pit)., the more information needs to be filled, churn rates will be higher. But if the user clearly understand that their efforts may be in exchange for what feedback is very happy to follow them step by step guide pages to go do