A good way to combat- Taobao data analysis（战斗的一个好方法u2014u2014淘宝数据分析）.docVIP

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A good way to combat- Taobao data analysis（战斗的一个好方法u2014u2014淘宝数据分析）.doc

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A good way to combat- Taobao data analysis（战斗的一个好方法u2014u2014淘宝数据分析）

A good way to combat: Taobao data analysis In understanding to choose what kind of indicators to measure the business, the business we can have an objective and comprehensive grasp, but numbers alone can not tell us what happened, how can improve in order to get a more in-depth information, we need to use a lot of analysis tools, we only introduce the most common and basic analysis methods: split. First, look at the data distribution The easiest split is do not look at the average, look at the data distribution. Because all the “sum” or “average” statistics will lose a lot of important information such as Li Ka-shing to visit our company, this time our office in the “average assets” will be a Li Ka-shing is elevated to the hundreds of millions of net worth per capita data was based on the average assets to determine our office people are potential customers of luxury yachts, which naturally is ridiculous . In fact, every day we are doing a similar judgment, such as when we hear that the customer “average online time is 3 minutes and 34 seconds, it is possible this time to make business decisions, such as setting the residence time of more than three points 34 seconds of high-value traffic “, or set up the system, the user stay 3 minutes 34 seconds also not under a single, then on the pop-up online customer service window. we set these time points of according to” average stay time “, in our imagination , our each customer has a “average” performance, residence time are roughly 3 minutes and 34 seconds, but in fact the real customer access time have long or short, a huge difference: In some of the data we can see that the average visitor stay in the very short time of the page, specific That is, regardless of need efforts in Taobao data analysis above, Why is it, how to get to better it? depends on the individual how to think, not much to say here. As another example, such as we saw last month, the average order amount is 500 yuan / single, this mon