nanjing citys image in the new media environment media communication strategy（南京城市形象在新媒体环境中媒体的传播策略）.docVIP

Nanjing city’s image in the new media environment media communication strategy Papers to write network: Abstract: In the era of the traditional mass media, the general pattern of the city image transmission is the use of administrative power to guide the mainstream media publicity and promotion; rapid development of the Internet, mobile phones and other new media, greatly released image building, and dissemination “right to speak”, breaking the previous kind of mouth coherent, you say I listen to a single mode of transmission, so that the more complex system and model of the spread of the image of the city, has brought opportunities for the spread of the practice of the Nanjing city image has also brought challenges in the new media environment, the the Nanjing city image dissemination need to fully exploit the new vehicles micro film and new media, and the implementation of the the integration interaction between the various media, the real practice of comprehensive, high-quality three-dimensional propagation. Keywords: new media environment; city image transmission; media strategy Worldwide urbanization generally promote the city competitive escalation of the context of the times, the good image of the city is the urban core part of the brand, is an important factor in enhancing local attraction; effective dissemination of the image of the city is the city’s prominent competition Ex, a shortcut to highlight its own charm, which is increasingly becoming one of the urgent need to address the issues in the urban development process media as a carrier for the dissemination of information has always been a powerful tool of the city image promotion. famous cities scientist in the United States Mumford said: “The image of the city is the subjective impressions of the people of the city, is the role of the mass media, personal experience, interpersonal communication, memory, and environmental factors such as common [1] and the mass media because of its efficient