nasa social network marketing- spike white house（美国国家航空航天局社会网络营销u2014u2014白宫）.docVIP

NASA Social Network Marketing: spike White House Free paper Download Center News: September 28, NASA said the presence of liquid water on Mars. Before this news release have been on the global headlines, maxed global circle of friends. A lot of people ask: Find Martian it? I would like to ask: As an agency, NASA why there are 500 do not have the strength of the global headlines, even spike the White House? Remember some time ago maxed circle of friends Meng Meng da Pluto HD according to it? NASA Pluto photos placed on Instagram, a few minutes to harvest more than 100,000 points praise. This carnival behind, in fact, NASA carefully arranged, including photographs of options, including the Pluto humanized treatment, including the choice of ... .NASA Published early in 2007 had opened Twitter, now is to have more than one thousand Queen of the million fans. Fun social media is already well placed to exploit for NASA. It does not refresh the civil servants are not good scientist And social media in the lasting bonds before, NASA is a punctual government agencies, the public, although a variety of NASA bottom, but it is difficult to produce intimacy. Dittmar Associates survey conducted in 2006 showed that the age of 18-25 years of this generation of space exploration do not care, 51% of young people think NASA and they are nothing. ‘2008 fullnewspaper published an article claiming that scientific report is already a dying profession. Faced with this dilemma NASA this course can not be reconciled, it wished to rely on popular and influential social media, the combination of the user’s attention to the younger generation. Of course, to establish contact with young people through social media is just a first step, they expect more companies to participate in the commercial aerospace project. It is worth mentioning that, NASA can detonate a unique advantage of social media is that NASA is a manufacturer of high-quality content, which can produce