native advertising is the future, be extended to other networks（本地广告是未来,被扩展到其他网络）.docVIP

Native advertising is the future, be extended to other networks What is a native ad? In May I first emerging native advertising market to do a summary, made of native advertising market structure (as shown below). At that time, native advertising by the investor Fred Wilson proposed is a new wine in old bottles of the old Concept - Advertising is a native app from the site and user experience departure profit model, driven by the advertising content, and the integration of websites and app’s own visual design (simple terms, is the integration of the site, app itself, advertising, Such ads will become the website, app part of the content, such as Google search advertising, Facebook’s Sponsored Stories and Twitter, tweet-up ads fall into this category). The picture below is the author of May’s native advertising market structure, you can see, native ads based on closed and open two platforms do different forms of promotional advertising, these ads will be directly related to the nature and the platform itself. Earnings can be said with native support for Google search advertising, but it is also something like Facebook (with Sponsored Stories), twitter (with Tweets advertising) and Youtube (with TrueView video ads) such a closed platform may be dozens in the past few years billion dollars in advertising revenue into the bag causes. This ad is not native to the site in the corners to survive, it will not interfere with the user, the flow of information on the content of their existence, if done well, they also because such forms of branded content - Promotion The video, sponsored content, coupons and relevant articles published by the sponsor, and for the site’s user experience to bring new value. Indeed, native advertising brand advertising is the key to the quality of content, it can be said that the future of the native advertising industry bodies and those produced in the creative content of the hands of marketers. Onion as Adobe done as sponsored c